What does it actually mean to run a movement and yoga studio in 2026?
Not the Instagram version. Not the incense version. The real version.
In Episode 3 of The Mission Position Podcast, Genny sits down with London studio owners Olivia (of Sahna Yoga in Primrose Hill), and Vanda (of Down to Earth in Tufnell Park), for a candid conversation about what happens behind the scenes of modern wellness businesses: the financial pressures, community expectations, competition and collaboration, and the emotional weight of holding space for other people while trying to hold yourself together.
This discussion explored the tension between accessibility and commercial survival, why raising prices feels emotionally loaded in yoga spaces, and the hidden labour behind building communities that people often romanticise without understanding the cost both financial and emotional.
This is a conversation about what happens when your identity becomes tied to your business. About exhaustion, responsibility, purpose, and the strange expectation that wellness founders should somehow absorb endless pressure while remaining endlessly calm.
Running a studio is not just classes, playlists and incense. It’s payroll, risk, staffing problems, difficult decisions, leaking ceilings, loyalty, leadership, and trying to keep something meaningful alive in one of the hardest operating environments imaginable.